The LEGO® Group
Copywriter and concept developer for global campaigns and social activations for the LEGO Group, including creative collaborations with LEGO’s partners (Warner Bros., Universal Studios, Marvel Entertainment & more).
Additional responsibilities include preparing presentations and pitches, presenting to LEGO and external parties, providing input pre- and post-production, assisting during shoots, voice acting, motion capture animation. All projects listed are created on behalf of, and together with, Advance creative agency (Copenhagen, DK).
Year: 2022 - current
LEGO x MARVEL STUDIOS
Role: Lead concept & copywriter
Year: 2023
Activation (stop-motion animation + supporting assets) created for LEGO’s owned channels, Marvel HQ and YouTube Kids to increase LEGO IP awareness amongst Marvel fans.
LEGO x HARRY POTTER
Role: Lead concept & copywriter
Year: 2023
Stop-motion videos + supporting assets created to promote the release of LEGO’s newest Harry Potter sets and increase LEGO IP awareness amongst fans.
LEGO x GABBY’S DOLLHOUSE
Role: Lead concept & copywriter
Year: 2022
Campaign created for the global launch of LEGO’s new Gabby’s Dollhouse theme. Production includes a series of animated videos, targeted ads and organic content for LEGO’s owned channels (Instagram, FacebookYouTube, Pinterest, LEGO Life app).
LEGO FRIENDS
Series of activations created to increase awareness of the LEGO Friends range, promote engagement on LEGO’s owned platforms and showcase the ‘learning through play’ LEGO DNA.
Passion Interviews (Copywriter & concept development, 2023).
Caring for Animals (Copywriter & concept development, 2023)
SAFER INTERNET DAY
Role: Copywriting support & voice acting
Year: 2022
Series of videos and supporting assets created to promote internet safety and showcase the ‘learning through play’ LEGO DNA.