Advance Agency

Copywriter and brand-level strategist for Advance agency’s internal marketing efforts. Responsibilities include: planning and executing 2024 + 2025 marketing strategies; conceptualising and producing campaigns (organic + paid); creating case videos, activations and supporting copy for all owned channels; developing a new core story and CVI for Advance’s website; tracking campaign performance; writing editorial-style content; creating content/channel/social guidelines.

See samples of ongoing work below. For additional samples, get in touch.

Year: 2023 - current

FEATURES

Samples of editorial-style copy published between 2023 and 2025, including interviews, casework, thought leadership pieces and more. For additional works, click here.

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WORLD’S TOP INDEPENDENT AGENCIES

Full-scope campaign surrounding Advance’s recognition by Campaign UK as one of the world’s top independent agencies. Deliveries include article copy (available in-print and online), paid LinkedIn campaign, organic content for Advance’s owned channels, miscellaneous PR content.

Role: Copywriter and concept
Year: 2024

COURAGE TO ACT

Role: Lead concept & copywriter
Year: 2023

Case video created to summarise the ‘Courage to Act’ campaign developed by Advance together with Røde Kors.

INTERNAL REBRANDING

Copywriter and creative strategist for Advance’s new website, core story and CVI (going live in March 2026). For more information or additional samples of work, get in touch.

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Portfolio overview