Role
Copywriter & Content Strategist
The Ask
Create a repeatable, social-first thought leadership activation that brings Advancer voices to the front.
Select Works
WHAT’S THE BUZZ?
Strategic Insight
Our marketing learnings showed us that people-led content lifts impressions and thought leadership drives clicks. So we designed a repeatable, low-friction format that turns real perspectives into fast, credible social hooks that naturally earn click-throughs to deeper content.
The Approach
We treated What’s the buzz like a mini editorial franchise, with a question-led format, fast contribution flow, and clear channel roles across social and web.
The system is designed to be easy to contribute to, quick to publish, and consistent enough to scale.
Result
A repeatable thought-leadership format that is people-first, insight-forward, and designed to drive clicks.
Contributed to the broader owned content system supporting measurable attention, including 1m 08s average time per user across reporting.
Content samples
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In a market supersaturated with AI-generated content, how do you earn attention, let alone trust? Read here
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From AI used with intent to experiences that live beyond the screen, this is what Advancers are focusing on for the year ahead. Read here
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We talked to our teammates to find out how they’re using AI to leverage skills and streamline processes. Here’s what they said.