Select Works
Role
Editorial copywriter and Interviewer
The Ask
VELUX needed an editorial series that could bring daylight expertise to life through credible voices, translating design and architecture insight into human, actionable storytelling that works for a broad audience and could scale across markets.
VELUX: DAYLIGHT EDITORIAL SERIES
Strategic Insight
Global editorial only works if it’s built to travel.
Modular sections, repeatable themes, and sharp pull quotes give local teams flexible building blocks to translate and adapt content without flattening the tone.
The Approach
I interviewed featured experts and wrote the original long-form editorial pieces, then shaped them into a publish-ready system designed for localization. Each article is built around a single expert point of view, written to match VELUX global messaging guidelines.
Result
A repeatable, translation-friendly editorial system with an atmospheric, credible tone aligned to the VELUX global brand voice.
Published work