Role
Content strategist & long-form copywriter
The Ask
Build a consistent stream of long-form articles for the Advance website that strengthens the agency brand across core marketing goals: drive awareness and leads, differentiate from competitors, nurture existing client relationships, and attract top talent.
ADVANCE: NEWS & INSIGHTS
Select Works
Strategic Insight
Advance’s strongest stories live at the intersection of expertise, culture, and proof. Knowing that people-led content lifts engagement and thought leadership drives clicks, we curate the blog to feel less like “updates” and more like a steady editorial voice that showcases how the agency thinks, works, and leads.
The Approach
Each piece is structured as a scan-friendly editorial feature with a clear narrative spine, a strong lede, quotable moments, and structure that makes insights feel human.
Depending on the story, the format flexes between interviews, event takeaways, and case-style storytelling. All copy is designed to support the wider flow of content across website and social.
Result
A repeatable editorial system that consistently turns internal expertise into click-worthy thought leadership and people-led storytelling, with formats designed to support both on-site depth and social distribution.
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A candid conversation with LEGO and Coloplast CMOs on what modern marketing leadership really demands (read here).
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A closer look at our MedTech projects shows how Advance approaches technical briefs through clear strategy, strong creative systems, and meaningful storytelling (read here).
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Humphrey Ho, President of Helios Worldwide, shares expert insights on the APAC region that help shape culturally relevant communication for clients in these key markets (read here).
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Following the release of Advance’s latest financial report, Ann-Louise and Camilla reflect on how they have kept the business healthy during their leadership transition and share what lies ahead for Advance (read here).
Sample articles (see all works here)