COLOPLAST
Copywriter and concept developer for global campaigns and social activations for Coloplast. Additional responsibilities include preparing presentations and pitches, presenting to Coloplast and external parties, conducting interviews for testimonials, providing input pre- and post-production and assisting during shoots. All projects listed are created on behalf of, and together with, Advance creative agency (Copenhagen, DK).
Year: 2022 - 2024
YOUR TRAINING PARTNER
Role: Lead concept & copywriter
Year: 2023
Global launch concept introducing a new device to support women with self-managing intermittent catheterisation. Full toolbox includes testimonial interviews, key visuals, icons, packshots, fact sheets, sales call teasers, step-by-step guides, special guidebooks for healthcare professionals and a digital showpad experience.
Campaign assets available upon request. Reach out here.
DISCRETION
Role: Lead concept & copywriter
Year: 2023
A social-first campaign to highlight the discreetness of Coloplast’s ostomy care range. Assets include paid & organic social media content and website copy.
Campaign assets available upon request. Reach out here.